May 1, 2014

#TBT Edition: Forget your 1st?

#TBT


There are many firsts in life that you simply never forget, technologically speaking. Your first album, whether on vinyl, 8-track, cassette or CD. But what about the mp3? Can you recall the first mp3 you encountered in your lifetime? Or possibly even how you came into contact with it, what interface was used to access it...was it through a computer or a more mobile technology, such as an iPod or cell phone?


Makes you wonder, what do we sacrifice for the convenience of digital media? As I grow and reflect on aspects of my own childhood searching for what I can only effectively refer to as spiritual system restore points, I begin to realize that tangible parts of music hand an entirely different impact on music lovers of past generations. So, why not explore some musical legacy media formats and stroll down memory lane to see what it all meant…


MY FIRST 8 TRACKS
Don’t be fooled, 8 tracks were fairly popular in the early 80’s, so even as a child I inherited a few hand-me-downs that I would never forget. They weren’t of course of the sophisticated nature per se, but thinking back the 8-Track was fairly easy for a child to operate. They only fast forward and rewind, and plus they’re essentially unbreakable. My collection was pretty slick, however, a few classics from Sesame Street…



Sesame Street Fever, and yes, it even featured Robin Gibb of the Bee Gees.


THE VINYL ERA
Records and kids do NOT mix. I would often watch my grandfather play jazz classics on the weekends when the TV got absolutely no play at all. John Coltrane, Count Basie, Duke Ellington, Art Blakely, Charlie Parker, it was a lesson in rhythms that spawn spinelessness. Improvisational jazz was so influential since it was on the fly; there would be live albums, different versions and takes of the same song, just things that conventional music has always been afraid to do. And with these masterful albums came the most wicked cover art of all time. Consider (for those who don’t already know) having a canvas 12 inches by 12 for an album cover, really large enough to hang on your wall. My uncle, who spent a great deal of time later working within the industry, was the type of music fan that literally wallpapered AN ENTIRE APARTMENT with album covers. I cannot make this stuff up, people. Wall...to wall.


Always wondered, what was on Coltrane's mind on this cover?



Music by Count Basie, cover by Andy Warhol.


BUT since those were his albums and not mine, I can’t count those even though they definitely count. My first actual records were the single for Bell Biv Devoe’s ‘Poison’, Salt with a Deadly Pepa, and DJ Jazzy Jeff & The Fresh Prince He’s the DJ, I’m the Rapper. All classics for different reasons…not my favorite hip hop covers of all time, but definitely the first with my own hard earned money.












THEM TAPES THO!!
My fondness for cassettes makes absolutely no sense. Maybe it was just the medium of choice as I was coming of age, or even more likely a byproduct of the portability of Sony’s Walkman. But more than anything, there was one distinction when it came to analog tapes. You could record on them. Pretty much changed my perspective on everything. We listened to records and the such, but to be able to record on something so universal made different types of music available. My first memorable tapes were….`




Once we reached the CD era, sound quality was up but duplication still required tape players. The loss in sound quality became more noticeable on the conversion to tape, which lost popularity quickly. Artwork continued to inspire me, and the dimensions of the square CD covers were actually more reminiscent of a vinyl album cover also. But reaching the age of digital only media, where cover art is also often only viewed in the digital form by music fans. You lost the fragility of vinyl which made you care for your records. Lost the tape snap at the end of an epic album that signals you can now return to your regularly scheduled life. And you lost the ability to hold it all in your hand, physically interacting with it as you sat and listened. I can remember all this due to the added layers of interaction, but I can’t really recall the first time I discovered the mp3 as a file type. The more digital media grows in speed and accessibility, the less relevant, it seems, the content actually becomes. It takes up no physical space, you don’t have to sell an mp3 collection at a garage sale because your spouse wants to fit a StairMaster in the garage. It is simply whisked away to the imaginary garbage can on your desktop. Which really means nothing, since data stays on your computer’s hard drive until it’s overwritten…but I digress.







So I pose the question, does this have the same effect on you? Has the lack of physical interaction with your media content created a sense of disposability

disposability

? Since my focus was not on my personal FAVORITE covers, which honestly are too numerous to waste time posting one by one, I’ve included something received as a gift some years ago, The Book of Hip Hop Cover Art by Andrew Emery, which has about 85% of my top picks included.





Pavlik, J. V., & McIntosh, S. (2011). Converging media: A new introduction to mass communication. New York: Oxford University Press.

 

March 13, 2014

Propaganda and Media Manipulation

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 How do you communicate? Do you tend to say what you feel, or are you more likely to reserve any statements until someone else agrees? Most people are not aware of these types of things, in our everyday lives we tend to deal with conversation as casual and not an exchange of vital information, but for those working in public fields, the intentions of their words can hold a wealth of opportunity or doom them to failure. 

Strategic communication becomes quite necessary in the field of politics. Messages conveyed by politicians has to not only be persuasive but has to fit within an overall ideology while not sounding uniform. The individual nature of our candidates is an important part of selecting them for office, but it is also essential for them to appear (at least) in line with the prevailing beliefs of their larger political party. The process of running a political campaign, however, is much less focused on real issues and much more intensely focused on framing the public debate and using professionally crafted rhetoric to sway audiences in a favorable direction. 

For the average, everyday citizen, the media is seen as a tool to serve THEM. News is presumably a collection of the most important stories, not simply the stories selected for benefit to ratings, political affiliations, and favoring advertisers. The documentary above incorporates a full range of topics concerning spin doctors and public relations, media manipulation on a national level, and political corruption, all simply due to one man who noticed his satellite television feed was picking up a little more than he expected. 

Candid moments captured happen as a result of how the satellite systems work, pulling direct feeds as they are sent out to networks prior to the actual network, minus all bells, whistles, and advertising. Many politicians, as media savvy as they are, did not realize that these signals were being viewed and subsequently recorded. As anyone involved in television will tell you, the real show occurs during commercial breaks anyway... 

This excellent collection of unfiltered footage stands as proof to the unfamiliar that the news and its contents are very much diluted by those that intend to control all aspects of public information. It shows the professionals who spend every waking hour using the many scientific theories developed on persuasive and strategic communication. The most unethical aspect to this process gives more credibility to the direct effects model, since information is taken as fact without much question when it is presented in the format of something as trusted and familiar as the evening news. 




March 4, 2014

KIDS react to ROTARY PHONES



In a recent video posted by Youtubers TheFineBros, children of various ages ranging from as young as 5 and as old as 13 were introduced to a piece of history, some for the very first time; a rotary phone. One of the funniest clips in a while, this video documents the reactions of how old, clunky, and useless these phones are to a generation of kids who have grown accustomed to converging technology that fits in their pockets. This ties into chapter two of our text, Converging Media: A New Introduction to Mass Communication, which deals with media literacy and the changing media landscape. The kids are asked to figure out how to function the relic and can barely believe that this was our primary means of communication once upon a time. When asked to text on the phone, one young girl is perplexed but soon realizes that life before texting meant actually CALLING a friend to talk about anything, big or small. Some questions were quite valid, such as the boy who pondered what we did in the event of an emergency away from home. Mostly, it was interesting to see the kids interact and speak in such a sophisticated nature, mirroring the advances technology has made in the brief time of their life spans. To be young today is almost like being born into a totally new age of media literacy.








Pavlik, J. V., & McIntosh, S. (2011). Converging media: A new introduction to mass communication. New York: Oxford University Press.

 KIDS REACT TO ROTARY PHONES [Video file]. (n.d.). Retrieved from http://youtu.be/XkuirEweZvM

KIDS REACT TO ROTARY PHONES (Bonus #97) [Video file]. (n.d.). Retrieved from http://youtu.be/K0nDfE3tfRE

March 3, 2014

Para-Relationships and the RoboCop Remake...


As someone who is old enough to have seen the original 1987 RoboCop in theaters, I can't lie, a remake was a dreaded reality once it was revealed that the film would be reworked into a PG-13 version for current audiences. The bad taste in my mouth left by the Total Recall debacle was still lingering, and hope was lost further when the initial preview showed a fight scene that looked more like something out of a Terminator revamp, with digital robots clanging away by the thousands and a computer generated RoboCop doing his best Chow Yun Fat impersonation. 


See, the film industry is based on finance for the creators, but for fans its all about the magic. Not the imaginary, the real...the para-relationship created between the character on screen and the everyday people in the audience. This is where the shock came, as what I assumed was going to be a campy, contrived remake of a hit film was actually much, much more.


The new RoboCop sought out to make a film about loss, morals, and faith in one's spiritual nature as a person to override the oppressive forces at work in the universe. I know, sounds like a bit much, but this film actually focused on the plot of a man being used as a pawn in a much larger scheme for money and power. The evil empire known as OmniCorp is looking to expand its war robotics program into domestic police work, but they are forced to find a way to make this unnatural transition more palatable to the public. The solution is creating a robot with the capability to make human decisions. Caught in the middle of this is a man who has his own battle to fight, trying to fathom being a father to a child and husband while living with the ultimate sacrifice of giving his life to become this robot. The story is brought home by using a very creative comparison to amputees who have taken robotic limbs to help them perform the tasks that once came so natural. 

When put into this perspective, the story becomes incredibly engrossing when you view RoboCop as another public servant who is forced to cope with the worst case scenario of their sworn duties. The conversation about robotics is even much more relevant, brought into parallel with the current debate on using drone technology that is currently used in war into our domestic realm. This interweaving of newsworthy themes into an already familiar story is similar to using trans-media storytelling, since we tend to make quick associations with what is familiar to us. Samuel L. Jackson plays a very 'Bill O'Reily' like character, who uses his program as a propaganda machine for the talking points of the powerful OCP company to push their agenda of robotics for police work. 







The most impressive moment of the entire film was actually void of much dialogue or action at all. The scene in which RoboCop finally goes home to see his family for the first time since his accident, he walks into his home again and his wife lays her hand on his chest, resulting in the most hollow, mechanical sound you could imagine. The work of the engineers to create this moment, with such a spot on sound, which was followed by her laying her head across the chest of what used to be her husband, happy to have him but knowing she will never have him again the way she was used to. This single sound effect drove home the point much more effectively than the many montages of the original movie where the hero reminisced over his lost family. I am happy to eat my words and admit that RoboCop was not only a solid remake, but a much more emotionally involving film that not only conveyed the senses of the main characters but included some very critical commentary about the current state of politics and the companies that sponsor the madness of our leaders.




Pavlik, J. V., & McIntosh, S. (2011). Converging media: A new introduction to mass communication. New York: Oxford University Press.  
Verhoeven, P. (Director). (1987). Robocop [Motion picture]. 
 Padilha, J. (Director). (2014). Robocop [Motion picture]. 

February 11, 2014

THE POWER OF YOUTUBE..





Founded by former paypal employees Chad Hurley, Steve Chen and Jawed Karim in 2005, YouTube has become a media powerhouse almost by accident. The grainy cell-phone footage that christened the site is simply known as 'Me at the zoo' and posted by Karim was the very first post, but there is a growing trend of videos being professionally produced taking the place of the crude, home videos we have come to know and love.



To think, a site that was conceptualized and founded in February of 2005 was sold to Google for $1.65 BILLION in October of the following year.

On the surface, YouTube is about the people. The simple concept of being able to upload, share, and view videos seems innocuous enough, but the power to create and share with an endless sea of viewers sparked an overflow of content that revolutionized the way we sought our entertainment. People, regular everyday folks, began turning cameras on themselves, sharing their passions in video blogs, sharing information in how-to videos, doing unboxings, or the working man's product reviews. They uploaded their favorite songs, their family videos, and all along new forms of communication are being pioneered. Viral videos are born.

    TOP 10 VIRAL VIDEOS OF 2007  -VS-  2013


Viral videos are important for several reasons, one of which is that they demonstrate an impact that can be measured. You can pinpoint the amount of hits in a certain time frame, and for content creators with no budget, the traditional world was forced to examine the nature of what makes a clip go viral. The quest for this impact crept into the corporate world.


The second reason viral video became important is because they introduced the prospect of high level advertising. Major companies with products to pitch could no longer ignore the internet video as a legitimate source of visual entertainment. In many ways, the rules of viral marketing mirror those of guerrilla marketing, which is gain word of mouth by creating social currency with the mention of your story. Ironically, the site was founded with the intentions of having no intrusive advertising. By 2008, YouTube released statistics reporting that 10 hours of new video content was uploaded every single minute, an astonishing figure at the time. Today, that figure has grown to a whopping 100 hours of brand new video and audio uploaded every minute of every day.

Positive aspects of YouTube abound. It serves as a virtual time capsule, video footage from the depths of history that typically would go unseen. YouTube has become a treasure trove of rare clips, from childhood favorites to live performances deemed too irrelevant for traditional TV broadcasting.

 

The platform itself has created more stars than American Idol, giving way to homegrown musicians, beauticians and any other niche market of under served entertainment that could classify one as a YouTuber. Just when you thought internet video had reached its final frontier, the smartphone and tablet revolution put mobile entertainment in the forefront of a new market. YouTube has managed to dominate the portable entertainment market, becoming more fluid and functional on mobile devices and consistently refining site features. Latest figures show that roughly 40% of all global YouTube views are on mobile devices.


Globally, YouTube has found its way into nearly every corner of the Earth. Our nation only accounts for 1/5th of the world's YouTube viewing audience, as 80% of YouTube traffic comes from outside the United States. This has bridged the gap of waiting for footage from traditional news outlets, the video was being uploaded by the message-bearers, the people on the front lines of international struggles. YouTube also evened the playing field in advertising, as ad agencies could not simply produce expensive content with the hopes that it would resonate with people. Major companies, most notably Doritos, took to young independent artists to craft their big time ads, giving them a quirky and memorable feel that viral video experts fawn over.

DORITOS AD MADE FOR $200 AIRS DURING SUPER BOWL


With great success comes great responsibility, though, and YouTube has been criticized for a slew of things, ranging from privacy to piracy. It is a hotbed for web hackers who share illegal software and music, and no matter the steps taken, YouTube has not found a viable answer for these problems. Also, it strikes me that YouTube removes certain filters, such as children being exposed to explicit music and materials. Often times in the past a parent could easily monitor these things since TV shows are regulated, but in an age where a child's cell phone can access this behemoth amount of material, it has become harder to keep an eye on. There is also the aspect of viral fame that comes from all the wrong reasons, leading to the existence of people who are only famous for somehow demeaning themselves in the public eye. To come across a video so downright awful that you have to watch it several times just to believe it has led to strange characters such as Tay Zonday, Ice JJ Fish, and Chief Keef becoming household names. Even the talentless can stand up and be counted.





The future of YouTube seems strangely secure. Being owned by a major company like Google certainly helps, but aside from that it doesn't seem that similar sites have held people's interest. YouTube has been resilient enough to take its criticisms and improve on them. Advertising has taken over, but more importantly is the corporate presence of the brands and major networks that have all carved out their small piece of the pie. There are joint ventures with film companies for online movie rental services, and the Content ID service which essentially polices the site to ensure protected materials are removed or tagged with advertisements to compensate the original owners.


This video scanning software examines 400 years of footage daily.


YOUTUBE LIVE STREAMING - CREATE YOUR OWN EVENT



YouTube has expanded into live streaming for both home users and for live events. They even hosted their own live awards show for the very first time in 2013. The addition of overlays that allow viewers to click through to an outside link has been developed, along with the inclusion of closed captioning. Some new features being explored include an upgraded, HTML 5 player and a music discovery service. At Youtube, views are viewed as currency since the value of any given video is unknown until it's posted for the world to see. It seems unlikely YouTube as an entity and force in our daily lives will do anything other than continue to improve and build on its already successful foundation.



As complex a beast as it has grown to be, a new video by a young kid who calls himself 'Sir Fedora' sums up the general feeling of connectedness that comes along with receiving that first like on your first YouTube post.


Perhaps technology works best when you're not aware of how powerful its grown.







 References:

About YouTube. (n.d.). Retrieved from http://www.youtube.com/yt/about/

Complete List 's 50 Best Videos - TIME. (n.d.). Retrieved from http://content.time.com/time/specials/packages/completelist/0,29569,1974961,00.html

Doritos Fan-Created Super Bowl Ad “Underdog”, Created for $200, Scores No.2 on USA TODAY Ad Meter and $600,000 Prize | Frito-Lay. (n.d.). Retrieved from http://www.fritolay.com/about-us/press-release-20100208.html

Me at the zoo [Video file]. (n.d.). Retrieved from http://www.youtube.com/watch?v=jNQXAC9IVRw

Report: EA Paying YouTube Content Creators For Positive Video Game Coverage [Updated With EA Comments] - Forbes. (n.d.). Retrieved from http://www.forbes.com/sites/erikkain/2014/01/22/report-ea-paying-youtube-content-creators-for-positive-video-game-coverage/

Statistics. (n.d.). Retrieved from http://www.youtube.com/yt/press/statistics.html

Swing City Episode - #4-B - "Jammin' Uptown" Pt. 2 [Video file]. (n.d.). Retrieved from http://www.youtube.com/watch?v=AxaSzCbia9A


Top 10 Viral Videos - Top 10 Everything of 2007 - TIME. (n.d.). Retrieved from http://content.time.com/time/specials/2007/article/0,28804,1686204_1686303_1690876,00.html

what Da (Bleep) happend [Video file]. (n.d.). Retrieved from http://youtu.be/vZcDjcaSHvc

YouTube. (n.d.). Retrieved from http://www.youtube.com/testtube
 
YouTube: Overnight success has sparked a backlash - Telegraph. (n.d.). Retrieved from http://www.telegraph.co.uk/news/uknews/2480280/YouTube-Overnight-success-has-sparked-a-backlash.html

YouTube reveals 2013's top 10 viral videos, times have changed | Internet & Media - CNET News. (n.d.). Retrieved from http://news.cnet.com/8301-1023_3-57615358-93/youtube-reveals-2013s-top-10-viral-videos-times-have-changed/

YouTube the Online Nation. (n.d.). Retrieved from http://guardianlv.com/2014/02/youtube-the-online-nation/

YouTube to wipe site clean of 'fraudulent' video views | Internet & Media - CNET News. (n.d.). Retrieved from http://news.cnet.com/8301-1023_3-57618444-93/youtube-to-wipe-site-clean-of-fraudulent-video-views/